Corso Content Marketing

Course delivered in English
Lessons: 14
Level: Intermediate
Access: Free Online Course (Audit)

Course info:

Content Marketing: Learn What Content Marketing is and How to Do It - FREE Certification Course
This certification course will give you an overview of how to become an effective content marketer.

This Certification Course is managed by our patner Hubspot. In order to get this certification you will be required to unrole onto Hubspot Academy Platform, where you will be able to find this and many other courses and Certifications.

Be Advised: during the unroling process you might be prompted a Company domani and the name of the Company. Please enter guilds42.com e Guilds42 when asked.

Once you have finished the course, go back to the course page in Guilds42 to upload proof of completion (jpg / png / pdf). Your document will be evaluated and if appropriate and verifiable, you will find this certification validated in the dashboard.

Course Structure:

Content Marketing is a Certification Course which inclues 14 Lessons:

1. Welcome to the Content Marketing Certification Course
2. The Power of storytelling
3. Building a Content Creation Framework
4. Planning a Long-Term Content strategy
5. Generating Content Ideas
6. Creating Quality Blog Content Your Audience Loves to Read and Share
7. How HubSpot Uses Blogging to Rank #1 on Google
8. Extending the Value of Your Content Through Repurposing
9. Creating Topic Clusters and Pillar Pages
10. How to Create a Successful Video Marketing Strategy
11. Building a Guest Blogging Strategy Powered by SEO
12. How to Effectively Promote Content
13. Measuring and Analyzing Your Content
14. Content Marketing Certification Course Next Steps

Completing this course will help you:

• Learn a content creation framework for producing effective content on a consistent basis.
• Create and repurpose content that both humans and search engines will love
• Become a stronger, leaner, and more strategic content marketer

This course is managed by the external partner Hubspot Academy. In order to take this course you will need to register on their Academy platform where you can take advantage of this and many other courses on offer. 

Once you have finished the course, go back to the course page in Guilds42 to upload Certification (jpg / png / pdf). Your document will be evaluated and if appropriate and verifiable, you will find this certification validated in the dashboard.

Why this Certification might prove useful to you?

Improve CV

• By becoming certified, you can demonstrate to employers that you have a clear understanding of content marketing
• You can also add the certification to your CV and easily upload it to your LinkedIn profile.

Building a Career:

• Certification is proof of your real digital skills and your desire to learn - two essential qualities in today's business world.
• If you demonstrate these qualities, you are more likely to find the job you want.
• By improving your digital knowledge, you can find a job, get a promotion or start a new career.
• Learn new skills with short video tutorials, then test your preparation with quick quizzes.
• Take the final exam